“Grapeshot, a multinational software company with headquarters in New York, approached Fable&Co. with one clear goal – to develop a new brand identity that would help catapult them towards their ambitious long term goals.

“After meeting at Cambridge University, founders Martin Porter & John Snyder spent four years developing their unique technology before launching Grapeshot in 2002, going on to open offices in Cambridge, London, New York, Chicago, Singapore & Sydney.”

Designed by Fable & Co.

“Obsequium, meaning ‘compliance’ in Latin, is the primary focus of our clients’ business.
The unique proposition offered by this innovative, Sydney-based organisation is their complementary service offering. Part law firm, part risk consultancy & part training provider, which enables their clients to benefit from a truly holistic, efficient & refreshing approach to regulatory compliance.

“Fable&Co. were commissioned to strategically rebrand this progressive & ambitious consultancy. We began by conducting stakeholder research before articulating a unique brand positioning strategy, which inspired the core foundations for the design of the new brand identity.”

Designed by Fable & Co.

”Office Kraków is a business friendly rental space. Depending on the needs it is flexible enough to host a single freelancer as well as a company that employs a team of people. The building is divided into separate offices arranged in an efficient and ergonomic way. Architectural, geometrical form inspired the logotype, typography and the color palette.

”We were asked to come up with a visual system that would help tenants and their customers to move around the building. We created the entire identity including the logo, printed materials, wayfinding system, rendering for a website. We were also responsible for an interior design in conference rooms, kitchenette and the shape of a reception desk. New tenants get a start pack with business cards, notebooks and pencils.”

Designed by Meteora .

“Project ’Dreams of’ is an art exhibition which questions the way we put labels on people in society. The purpose of the exhibition was to create openness and understanding. The main goal was to make people look beyond the labels that we put on everything and everyone. Although I was a mentor for Project ’Dreams of,’ Linus Andersson and Maria Åhgren are fully responsible for the beautiful design execution.”

Designed by Saxon Campbell

“We Create strives to be a space where inspiration and imagination thrives, curiosities flourish, and creativity abounds. Collaborative by design, we invite you to fill the space—with your own unique insights, stories, and talents.”

Designed by Saxon Campbell

“Stevenson Systems are a Space Accountancy firm based in Los Angeles, USA. Founded by Peter L. Stevenson in 1986, they have been instrumental in shaping the industry by unifying the understanding of commercial measurement between architects and developers. Stevenson Systems approached Socio to create a new brand identity that would solidify their reputation as global leaders in the Space Accounting field and future proof the business from competing firms. A key requirement of the business strategy was to highlight the full range of services on offer that go beyond measuring buildings. To achieve this, we created a new mission statement of ‘Discovering Hidden Value’. This helped to suggest that the true benefit of their services lay in the opportunities a landlord was afforded from their consultation and management services after measurement. We designed a new marque that referenced the three dimensional properties of architectural spaces through a stacked isometric ’S’. This was complemented by a custom logotype with matching line weights, drawn to highlight the precision of laser measurement. The new mission statement was developed into the identity system through a mono linear graphic device that visually communicated the role of measurement in the discovery of ‘value’. These elements were unified by a palette of Amethyst and Real Grey Colorplan papers to give an architectural but technical quality to the brand. On completion of the brand identity we worked with Stevenson Systems to design and build a website as well as art directing a new photographic style. This lead to a new digital presence that better represented their aims and expertise whilst providing a platform for future growth. Photography by Oli Douglas”

Designed by Socio Design

“A.N. Other is a Miami-based fragrance company founded on a simple premise – to create limited edition fine fragrances that are affordable and accessible to all, without compromising on experience or creative process. Their core product is a collection of four parfum grade fragrances; woody, oriental, fresh and floral.

“A.N. Other sells directly to their consumers through an e-commerce website, avoiding retail mark-up, advertising spend and the need for expensive physical stores. This places greater value on the internal composition of the fragrances and allows the perfumers complete creative freedom to craft their perfect scent, unrestrained by brief or budget. This process is repeated annually allowing the collection to be re-imagined by a new group of perfumers.

“This theme of free creative expression runs throughout the brand and both website and social media channels provide an important platform for a series of creative stories and collaborations by photographers and visual artists.

“We were commissioned to create a brand strategy, brand name, identity, packaging experience and e-commerce website that would communicate their unique proposition and help establish them as the new face of the perfume industry.

“The brand leverages the visual language of ‘default design’ as a way to simultaneously communicate high quality and value. Leveraging the visual language of ‘utility’ to reference both modern luxury and staple goods. This enabled us to communicate the exceptional quality at the heart of the product whilst making it accessible to a wider audience. The default aesthetic also created a blank canvas on which to build future collections, allowing the brand to sit back and let the rich photographic content come to the fore.

“The packaging system is a physical extension of the brand and designed to further reinforce A.N. Other’s ideology as a fragrance maker. By avoiding the double boxing, and designing for a singular purpose we were able to markedly reduce packaging costs and waste without compromising the customer experience.”

Designed by Socio Design

“Identity for the architect Maurice Martel. Expressed with the same intellectual elegance as the buildings he designs on a daily basis, the visual identity tries to reflect the most obvious attributes of his creations: subtlety, simplicity, timelessness. We’ve also designed a symbol that represents a building literally twisted on itself, echoing the architect’s approach: creating buildings and singular spaces that awaken the imagination.”

Designed by byHAUS

“Letko Brosseau came to us for an actualization of their corporate identity. Celebrating 30 years of activity, this successful and well renowned portfolio manager wanted to convey an image more in line with his current reality. Long perceived as a two-man show company, we have instead depended heavily on teamwork – symbolically represented by a multitude of busy hands measuring, calculating, forecasting the market or formulating tailor-made solutions. This modern approach, supported by a contemporary color palette and typography, confirms the relevance and vitality of the company.”

Designed by byHAUS