Etikettarkiv: Typographic

Gigseat

“Gigseat is a Norwegian invention aimed at outdoor festivals, concerts and events. It’s a simple but clever solution to the problem with sitting comfortably in a slope. The client commisoned us to develop a name which conveyed the product and it’s use as well as a logo, an identity programme and a website.”

Designed by by north™

ChefsClub

“ChefsClub is a matchmaker for great restaurants and foodies who enjoy experiencing new tastes for less money. They needed a new visual identity to match their high standards as a restaurant guide and incredible customer service. It took as a long time to find their brand promisse: selecting valuable dining experiences at the tip of the knife. With that important piece in place, we created a personality and identity guideline consisting of high-quality, well contrasted typography, good use of the photography they had at hand, a limited color palette, a brand voice that is authentically theirs and a lettered logo with a secret sauce. Like a good wine, we saw it grow from the time it left our hands and was made theirs by their incredible team of designers.”

Designed by Plau

FCIA

“Insurance for filmmakers, by filmmakers: FCIA was founded to help studios small and large focus on their craft.

“An understated aesthetic – and a love letter to midcentury design – was developed, harking back to classical Hollywood cinema while avoiding overt clichés. A strict black and white palette unifies and anchors the identity.

“The square logo, inspired by filmstock, is designed for maximum versatility and consistency in print and digital environments.”

Designed by Connary Fagen

Cargo Brewery

“From their brewery high in the Southern Alps of New Zealand, the team at Cargo Brewery are proud to share this beer with you. Brewing with New Zealand hops and grains and an honest drop of some of the purest water on the planet, Cargo Brewery wishes you good health. Sláinte

“In a matter of seconds, packaging can inspire a customer to buy your product or not. Therefore, we focus on the ’essential’, eliminating the rest. We do not put the focus on reducing, we put the focus on what is important through an ‘authentic’ and ‘genderless’ design.

“Our differential advantage is that the front of the label is on one side of the bottle. This challenges the natural order and generates an ‘equilibrium’ between these two opposing forces. We try to break the ‘gender stereotypes’ linked to the beers with a gender-neutral packaging, not only to open the scope of the business, but also to encourage gender equality.

“The brands that have limited commercial support highly depend on the power of their packaging to be able to attract the consumer, so the packaging not only should be based on visible impact, but it should create emotion. We try to create a simple, clear and empathetic message on our packs.

“For us the design of these products must have an honest attitude and tell the consumer what they are really buying. We focus on clarity of message and on creating an emotional state in the viewer that is fulfilled and satisfied. Happiness is an essential element for us to keep the freshness in our designs. We try to clarify not simplify our designs with a solution that is not only clever, it must be relevant.”

Designed by makebardo ­

Anflor*

“Anflor* – flower and decor studio. If mind is a garden and thoughts are seeds, feelings are flowers. Sometimes it’s too hard to express your feelings with the right words. That is why you give flowers. We believe that every bouquet is meant to be a part of something bigger. Something that reflects our feeling to a person and whispers the right words directly to the heart. Working on the brand, we came up with an ideal metaphor – the typographic badge ”footnote”, which is used to indicate ambiguities. This stylized flower became the basis of the brand’s identity, reflecting the philosophy of Anflor* ”Bouquets are more than words”. On postcards attached to a bouquet, there is a special note describing feelings. We also made an emphasis on the beauty and freshness of the colors offered in the studio. This was reflected in colorful patterns referring to endless flower fields. All illustrations are unique and have been manually drawn. Anflor*. It’s more than words. Share it! It can become the beginning of a new story.”

Designed by AIDA Pioneer

Casa Lupe

“Casa Lupe is an Airbnb located in Colonia Lafayette, a hip neighborhood in Guadalajara, Mexico. Menta was commissioned to create the identity that would capture this essence. We created a wordmark with great simplicity and timeless feel. A sparrow just landing, represents hints of an Art Deco reinterpretation. We also created a series of botanic illustrations inspired by the flowers and trees of our patios, where Buganvilias, Primaveras, Jacarandas and Geranios, brighten up the city.”

Designed by Menta .