“Edward Farren-Price is an engineer with a history as an industrial designer working at top firms like Dyson. He required a brand identity and company name to help create a memorable impression with his future clients. After discussions and answering a set of questions I arrived on a solution that revolved around the idea of three; three letters in his new business name while working in three dimensions.

“This idea was expanded into all aspects of the brand identity – three colours; black, white and red, a pattern based on the isometric grid showing three dimensions, broken into three interlocking parts; point, line and plane as well as layouts based around divisions of thirds. Imagery of water was used occasionally to display the patterns found in nature and coupled with the ef-p patterns as a juxtaposition. All of this was then applied to stationery, email signature, holding page as well as MS Office temples for future use.”

Designed by Harley Johnston

“Hogar Montebello ® is an exclusive nursing home for seniors in San Pedro, Garza García, México. The beautiful lakes in Montebello, Chiapas, the home’s privileged location, and its green areas were part of the inspiration from which the concept of the nursing home was created. This concept reflects the nature, the elegance, the quality, and the exclusiveness of its welcoming facilities. The identity of Hogar Montebello ® was developed through a process that ranges from the selection of the name to the identity’s design, as well as the printing of the different materials that will be used and that will give life to the concept of Hogar Montebello ® in every corner.”

Designed by Art Labore

“Amor al Postre is a fine bakery located in San Pedro Garza García, Mexico. Inspired in Marie Antoinette’s era and French pastries, the creation of the identity resulted in the reflection of the detail that was put into each of the desserts that Marie Antoniette received. The identity and the packaging represent elegance and contribute to the experience consumers have with every product prepared in the bakery. In association with N de Negro – Interior Design Studio, a mural was illustrated to portray the concept and complete the consumers’ experience allowing the ambience to transport them to France in the late 1770’s, time in which Marie Antoinette ruled as queen. The slogan “Para ti, con amor” (For you, with love) was created to reflect the love that Amor al Postre puts in every single one of its products, as well as the love they represent as a gift.”

Designed by Art Labore

“Hamlet is re-defining interior design services, with an emphasis on ease and mobility. With SMS-accessible stylists, the seamless connection and personal service allows customers to get decor advice, request product research, and receive unique home products from the comfort of their couch.

“Working closely with the brand’s co-founders, we built the Hamlet brand and identity from the ground up. With a business focused on products and their varying aesthetics, we wanted to create an identity that would complement various styles while having a viewpoint all their own.”

Designed by Communal Creative

“At Ollie, a better life starts with better food: human-grade, all natural, good-for-you dog food. With a subscription model for easy delivery, this alternative to kibble is fresh in more ways than one. After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves. We knew that personality would be a key differentiator in the visual identity. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions.”

Designed by Communal Creative

“Craftisan is a company that distributes premium leather care products. Its identity is based on the story of Hephaestus, the god of craftsmen and fire and son of Zeus and Hera. His Roman name is Vulcan, where the word Volcano comes from. He is also known as the god of technology, blacksmiths, artisans, sculptors and metals.

“The logotype is a typeface designed in 1932 and recreated from old wood engravings. I distinct and elegant typeface to compliment the bold yet refined mark.”

Designed by Isabel Gatuslao

“Known for its well-curated, eclectic collection of home pieces from around the country and the world, Kish was given a luxurious visual identity with both a modern and sentimental feel. The brand is strongly rooted in the owner himself, with both the typeface and color palette echoing his German origin and his affinity for warm tones and natural materials, respectively. His business cards are backed by his own photographs of textures, patterns, and designs, giving his branding a personal touch and peek into his character. Finally, he was given the new title Visual Storyteller, which embodies his work as not just an interior designer, but as a creative who weaves a tale through one-of-a-kind furniture and accessories.”

Designed by Isabel Gatuslao

“Visual identity for new creative business consultancy, The Business Side.”

Designed by Studio Blackburn

“Catholic League Champions is a media and promotions agency founded by two brothers in Detroit, Michigan. The agency name and styling is a satirical nod to their schooling’s past, and an effort to garner intrigue. For their company seal, we worked to combine witty copy alongside the two illustrated birds of prey, to represent the brothers. Add a trophy and some Latin: Champs.”

Designed by Jack Muldowney

“Meaghan Rose found her friends always borrowing pieces from her personal jewelry collection. Given her personal experience and background in retail strategy and consumer behavior, the Rocksbox founder and CEO realized there was a void in the market.

“Rocksbox was founded with the intent of simplifying the jewelry shopping process and making it more fun. The company does the hard work of seeking out the best brands and up-and-coming designers, while their members get to reap the rewards of good taste.

“For a flat monthly fee, subscription members receive a personalized selection of contemporary jewelry pieces in her ever-revolving box. She wears the jewelry for as long as she’d like, and can purchase pieces she loves or return them all for a new Set.

“Character’s engagement was to help evolve the Rocksbox brand to more fully reflect its position as a high-touch styling service while maintaining its playful roots.”

Designed by Character