“Roji is a hair salon situated in Hotel Hotel designed by architect Craig Tan. The name Roji is literally translated as the ‘dewy path’ in Japanese and is commonly associated with the garden path leading to the chashitsu for the tea ceremony.”
Designed by U–P
“Cue is a health tracker that goes beyond tracking your steps and weight. With Cue you can accurately home-test for Testosterone, Fertility, Inflammation, Vitamin D & Influenza. Lab-accurate results are sent directly to your iPhone. Cue’s Smart Recommendation then allows you to proactively tune your diet and exercise.
“We created the identity, iconography, product branding and App. The identity is derived from the shape of the product. The simplicity of the design is a direct representation on how simple this product is to use. The iconography is designed to sit with the product logo, all based on a square. Bright modern colors were chosen to distinguish each test and set up a very simple system to allow for more tests to be added in the future.”
Designed by Mucho
“Tina Frey is a San Francisco based designer, inspired by the blue sea, curves and contours of nature, and treasures found while traveling. She creates beautiful hand crafted plates, vessels, bowls, utensils and homeware from delicate, colorful resin and metal. Tina begins by sculpting each piece in clay, molds are then created from each design and are used to cast the vessels in small batches by color. Each piece is hand sanded and carries a unique beauty that ensures the quality and integrity of each piece.
“Mucho created a new identity for Tina. Her designs are so organic in shape and hand crafted that we wanted to create a symbol that she could produce with her finger in the clay. The resulting logo consists of two mirrored strokes and a horizontal bar to create a ’t’ and an ’f’.
“We then developed business cards, notecards, and posters from the unique forms that her products create. Interestingly, these 3-dimensional products inspired a 2-dimensional solution, that then lends itself perfectly to T-towel designs and linens.”
Designed by Mucho
“We have refreshed the brand identity for Frameline and have produced the creative for the 40th LGBTQ Film Festival. Frameline’s mission is to change the world through the power of queer cinema. As a media arts nonprofit, Frameline’s programs connect filmmakers and audiences in San Francisco and around the world.
“We wanted to create an identity that really resonated with the idea of inclusivity. The resulting ‘frame’ logo with a capital ‘F’ and queer ‘L’ (as we like to refer to it), creates an image that becomes instantly recognizable, flexible—as it opens out to highlight type and imagery and works well at small sizes for social media applications.
“We are delighted to be the Premier Creative Partner of Frameline40. Pairing the new logo with black and white photography of film props and clever copy by David Begler has resulted in a witty, yet sophisticated look and feel for this year’s festival. Festival graphics will begin to be seen in Muni stations, bus sidings and on bus shelters around San Francisco from May 30.”
Designed by Mucho
“We have developed and unanimously chosen it as the brand – its energy was based on the geometry of harmonic proportions. A fluid brand based on fine lines and graphic simplicity; reflected on the entire printed material manufacturing through raw material use reduction.”
Designed by Sandro Bianco
“Helvetia Trust” is a Swiss-Mexican financial banking firm offering business integration services with a global focus that will be opening later this year.
Its naming was inspired by the female national personification of Switzerland as a means to symbolize the notorious Swiss legacy concerning their superior global financial services.
Our branding proposal conveys the security and business values of the firm and communicates its Swiss influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag, a manifestation of its values and origins.
Designed by Anagrama
“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.
“Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.
“A vast majority of sports nutrition products require extensive directions and specifications on their packaging. We accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.”
Designed by Anagrama
“El Postre is a pastry boutique located in the municipality of San Pedro Garza Garcia in Mexico, it counts with over 20 years of experience and is widely known in the region. The client was looking to adapt itself to the present market, so we gave the brand a lift to achieve a modern look and feel.
“We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype. We selected a range of red and pink tones to form the color palette as well as the gold foil which is used as an elegant accent. To complete the system, a multiple array of patterns were developed and implemented on each packaging, achieving a unique and authentic experience similar to receiving a special gift.
“Our brand proposal offers a brand system that is fun, colorful, unique, and adaptable to the different packaging and applications that were imagined for the brand.”
Designed by Anagrama
“Black Cube is an experimental art museum that operates nomadically, celebrating art around the world by bringing it close to its spectators and their everyday lives. Black Cube finds itself in constant movement by bringing art and exploring new emerging ideas around the world without the boundaries of a permanent physical location. It collaborates with individual artists from all over the world, showcasing their work and promoting art appreciation in an accessible and relaxed environment. The black container, which served as inspiration for the project name, travels along for pop-up art exhibitions and functions as the museum’s shop carrying collectible pieces and conceptual objects based on Black Cube’s current exhibitions.
“Our brand proposal was thought out as a design that could coexist with any art style. The neutral personality of the typography and color palette answer harmoniously within the context in which they are presented. The brand geometry expresses inspiration from the project and complements itself with an icon that lives in movement along with the project’s constant geographic relocation.”
Designed by Anagrama
“Established since the year 2000, Distrito Films, an independent film Production Company, positioned itself as one of the best producers in Mexico thanks to its distinguished directors, its international productions, and mixture of recording services. Having accomplished global reach in foreign countries such as United States, France, Spain, Canada, Chile, Argentina and Brasil, Distrito Films renewed its brand to reflect their company’s experience.
“Applying the basis of cinema symbols, the rebrand represents visual components and multi-burst test patterns that occur during the video calibration process. The color pallette integrates colouration generated during the image sharpness and temperature adjustments, highlighting the blinking red light that the camera turns on while recording. Likewise, the scripts technical language and film format, play an important role within the typographic choices. The rebrand achieves a modern perspective emphasising the Distrito Films personality.”
Designed by Anagrama