
“50 combinations of tacos will show the variety of our gastronomy and culture, seeking a branding that will represent the contemporary Mexican folklore in different ways, leaving behind the typical Mexican stereotypes of hats and cactus, and really show what we see in the streets of our country.”
Designed by Yeye Design


“Unique spaces, endless possibilities. Transformadora Miscélanea gathers numerous providers to create outstanding and inventive furniture, they can create almost every object with all kinds of materials. As a designer my goal was to create a very appealing brand that could be very bold but also could get along with almost every kind of canvas, as an analogy of what they do. I also decided to create a very versatile color palette that could disrupt simplicity and neutrality, but also could offer tons of possibilities, giving dynamism to every application. I solved every peripheral on this project in order to cut down costs of production and efficient its implementation by using already existing color papers.”


